We wanted to remind young people that creative inspiration can truly come from anywhere—you just need to make the leap and put your creativity out into the world. And, when you do, there is no limits to where your creativity can take you. Who better to help us spread this message than GRAMMY-winning cultural pioneer, Lil Nas X. He’s a creator who carves his own path, and draws his inspiration from everything around him, including 2000s cartoons, cowboys, vampires, and his own experiences being a proud, black gay man.

Press:
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Complex   Out   AdAge (Editor’s Pick) 

Making it with young artists

We wanted to use the creative process for these videos to practice the exact idea they convey. By working with young artists who could benefit from getting their voice out there we were able to highlight some amazing undiscovered talent within the black community. Working with Calmatic and Mathematic we identified different artists and asked them to create style frames that would become the worlds Lil Nas X found himself in our videos.

The Cover Art Song

We also invited young people to put their creativity out there in an epic collaboration with Lil Nas X. We asked them to design the cover art to a song Lil Nas X has not yet written. Nas will pick his favorite submission and use it as inpsiration for that song. This part of the campaign is ongoing. We patiently wait for Lil Nas X to pick the winning art and turn it into his next song. 

Some of the best submissions

Fan’s of Lil Nas X and Adobe went nuts. We received over 5,000 submissions.