Professional Summary
︎︎︎︎︎︎︎︎︎I am an award-winning creative leader with over 15 years of experience across in-house roles, agencies, production companies, and startup incubators. Since the pandemic, I’ve helped multiple startups build their brands, tell compelling stories, and elevate creative standards company-wide. In 2023, I led the rebranding of fintech company Bolt, driving the creative vision and execution. My work has been recognized by top industry awards, including several Gold Cannes Lions. I'm passionate about leading creative teams and mentoring young talent to foster innovation and excellence in design.
Creative Direction
Social Media
GTM Strategy
Social Media
GTM Strategy
Branding
Digital Strategy & Design
Data-Driven Design
Digital Strategy & Design
Data-Driven Design
Integrated Campaigns
Brand Strategy
Player-Coach
Brand Strategy
Player-Coach
Art Direction
Cross-Functional Leadership
Generative AI
Cross-Functional Leadership
Generative AI
Work Experience
︎︎︎︎︎︎︎︎︎Fractional Creative Director | Adobe
Sept 2024 – Present
Spearheaded Hatch's rebranding, developing strategy, concepts, and design for logo, colors, typography, social media templates, homepage redesign, and comprehensive brand guidelines.
Fractional Creative Director | Hatch.one
May 2024 – Present
Spearheaded Hatch's rebranding, developing strategy, concepts, and design for logo, colors, typography, social media templates, homepage redesign, and comprehensive brand guidelines.
Brand Advisor | Facet.ai
March 2024 – June 2024
Consulted on Facet's brand development with the product team, creating the brand platform, go-to-market strategy for new features, and social video assets to grow audience engagement.
Head of Creative | Bolt
July 2022 – Dec 2023
Collaborated with the executive team to direct an award-winning rebrand for Bolt. Expanded the creative team, managed the budget, ensured brand adherence, and led all creative executions, including an integrated campaign to launch the new brand.
Creative Director | Pereira O’Dell
Jan 2019 – July 2022
Member of the senior leadership team. Managed multiple projects simultaneously, ensuring timely completion, seamless process from ideation through production, and mentorship for creatives. Clients: Adobe, Fifth Third Bank, Intel, ASUS, and new business.
Associate Creative Director | Eleven, Inc.
Jan 2016 – July 2019
Lead art director and ACD on accounts: Google Cloud, Dignity Health, Oakley, Kabbage, WGU, Virgin America, new business. Won new business pitch for Google Cloud which lead to the first-ever live predictive TV spots for Google Cloud.
Associate Creative Director | West | SF + NY
March 2015 – March 2015
Created Braintree design system and scaled Braintree’s footprint with global campaign. Rewarded Cannes Digital Craft Gold Lion for Codeology project.
Education
︎︎︎︎︎︎︎︎VCU Brandcenter | 2006 – 2008
Masters of Mass Communication
Michigan State University | 2002 – 2006
Bachelors of Communications
Volunteer
︎︎︎︎︎︎︎︎Creative Mentor | TalkToACreativeDirector.com
Dec 2023 – Present
Mentoring young creatives, providing career guidance and support.
Technical Skills
︎︎︎︎︎︎︎︎Adobe Creative Suite Photoshop, Illustrator, After Effects, Premiere, Firefly, Lightroom) Figma, Midjourney, Fable, RunwayML, Chat GPT
Accolades
︎︎︎︎︎︎︎︎2023 Fast Company Best Branding of the Year
2019 Silver Effie for Software and Apps
2019 D&AD Wood Pencil for Use of TV
2019 One Show Merit for Real-Time Data
2019 One Show Merit for Film Innovation
2018 Cannes Gold Lion for Creative Data
2018 Cannes Silver Lion for Digital Craft
2018 Ad Age B2B Campaign of the Year Gold
2018 LIA Finalist for Creative Data
2016 Cannes Gold Lion for Digital Craft
2016 Ad Age B2B Campaign of the Year Silver
Bronze Clio for Microsite
FWA Cutting Edge Award
FWA Mobile Site of the Day
Awwwards Site of the Day
2012 Young Guns Bronze Bullet
2012 Young Guns Finalist
AdWeek (Ad of the Day)
Detroit D-Show