Shopperganger

What is a Shopperganger? From the Discount Diva, who stops at nothing to save, to the Ghoster, who has some checkout commitment issues, your Shopperganger is the version of you that reflects your unique shopping personality. We all have one. With this campaign, we wanted to explore the millions of different shoppergangers out there, because Bolt can help you turn any kind of shopper into a lifetime customer.

Press:
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AdAge   Techcrunch   MediaPost   Hypeworld   LittleBlackBook

The #Shopperganger series

We sent an army of influencers their very own action figure to represent their unique Shopperganger. Each mini-me doll arrived in a personalized box designed to capture their unique personality. They then shared their Shopperganger with their community, all while delivering the message of our campaign. They also invited their followers to make their own with the help of our Shopperganger generator.

PR Outreach

To grab the attention of Journalists we took a different approach. We first created a targeted list of people in the industry, like Maghan McDowell from Vogue Business and Morgan Sung from NBC News. To get their attention we sent them a press kit including a digital version of their Shopperganger. 

Down the funnel

We used the concept of Shoppergangers down the funnel with content focused on our value props, such as display ads, social videos, a campaign landing page, and even a thought-leadership report centered around building lifetime value of your customers.