Braintree

Braintree is a global payments platform. Their code powers everything from AirBnB to Uber to Casper. In 2015 we were tasked to move their brand into the spotlight on a global scale. To do this we had to focus on two different targets—developers and entrepreneurs. The developer community need to know that we get them and that we make products with their needs in mind. At the same time, entrepreneurs are looking for a secure platform that they can rely on as their business grows.


We created a design system that gave a little wink to developers. Everything we created
was built in a visual aethetic similar to how people write code. We also used something
called ASCII art to bring our illustrations to life.

A combination of subway station takeovers, billboards, and murals were created to reach people in startup communities in New York, San Francisco, Chicago, London, and Sydney.






In London we took over the popular commuting newspaper, Evening Standard, and transformed it into our ASCII design aethetic. Throughout the front and back cover, and several insertions we created short articles, infographics, and even a crossword puzzle about the future of payments.

Code Murals

We had murals painted in tech-heavy parts of NYC, SF, and Chicago to reach devs. Each one highlights a specific benefit of Braintree as a command devs might enter in their computer's terminal. If the end of that last sentence made no sense to you—good! This was only meant for devs.

#CodeforCoffee

We extended the code command concept by teaming up with local cafés to give developers free coffee. We did this by having them answer riddles that only someone with coding knowledge could figure out.