Oakley

Athletes who are truly obsessed have no off button. Everything they do—every aspect of their lives—revolves around their sport. So, for Oakley's 2017 brand campaign, we wanted to capture the unrivaled commitment of some of the world's most dedicated pros.

Press:
︎︎︎
Communication Arts

Print / OOH

We created a campaign that could be resized and localized for any global market. Using an accompanied styleguide these print assets were transformed into in-store signage and other OOH media placements.

#CantStop

Thousands of athletes immediately identified with our campaign and showed us how they #CantStop all over the world. Even after the campaign ended atheltes are still expressing their obsessions using our hashtag.